Why Hire an eCommerce Designer for your Website?
eCommerce has changed the way consumers think about buying products. Businesses that used to depend on physical storefronts now heavily rely on online traffic to make ends meet. If you’re looking for help with your existing online store or want to hire an online commerce website designer, you’ve come to the right place.
As you know, it’s crucial to stand out from the crowd. One great way to do this is by providing your customers with a professionally designed shopping experience!
Key reasons why hiring TJ Design can benefit your online business...
Contact Us for your eCommerce Needs
Schedule a time with us to discuss your website goals. We’d be glad to help you with your online store or even general WordPress web design needs.
Do you have a Brand-New or Existing eCommerce Site?
Do you have an eCommerce store that needs an update? Business owners who already have a website or online store may need a little help cleaning up their site, reviewing plugins in use and optimizing the site. That’s what we’re here for! TJ Design has experience in assisting clients with pre-existing eCommerce stores. We can review your site and provide technical support so you can get back to what you do best…creating and selling your products!
Over time, eCommerce sites may slow down if they aren’t managed properly. Worse, if plugins aren’t updated and kept current, the site can be a security concern for customers who place their money and trust with you. Hire someone who can help you stay on top of these regular updates.
Or, maybe you don’t have an existing storefront but want to start selling digital or physical products. We will walk with you as you think through shipping setup, ordering, product descriptions, product photographs etc. It can be overwhelming to prepare everything for an online market, so having a technical advisor will really help! Of course, please seek help from your accountant for any legal guidance related to taxes you may need to collect.
Our eCommerce website designer will take the information you’ve provided and integrate it into your new online store. You can rest easy knowing that we take pride in high-quality work for our clients. If you already have a WordPress site that you want to add a store component to, we can do that for you. WooCommerce is a widely popular, well-used plugin that can be modified to help you sell:
- Digital Products
- Physical (Shipped) Products
- Membership Access to Secure Area of Site
- Subscriptions
- And more!
Key Services Provided by an eCommerce Web Designer
When you hire a professional eCommerce web design company such as TJ Design, you gain access to a wide range of specialized services designed to enhance every aspect of your online store. Here some core services that TJ Design offers:
Custom eCommerce Website Design
With help from TJ Design, your customized WooCommerce / eCommerce website will stand out by reflecting your unique brand identity, values, and customer base.
Unique Design Tailored to Your Brand: Your website should feel like an extension of your brand. Designers create websites that align with your company’s branding, including custom colors, fonts, layouts, and imagery.
Responsive and Mobile-Friendly Design: Ensuring your website functions seamlessly on desktop and mobile devices, is a top priority. Our TJ Design team will create a mobile-friendly design that enhances the shopping experience for your smartphone users, leading to more sales.
UI / UX Design: User Interface (UI) and User Experience (UX) are crucial elements that determine how customers interact with your website. We’ll help you with intuitive navigation, clear call-to-action buttons, and seamless product browsing to guide visitors through the purchasing process efficiently.
eCommerce Platform Selection and Setup
Choosing the right platform is essential for building a functional and scalable eCommerce store. With so many platforms available — such as Shopify, WooCommerce, Magento, BigCommerce, and others — a professional eCommerce designer can help you think through the solution that best fits your business model.
Platform Consultation: TJ Design will assess your business needs, product catalog, and sales goals to recommend the most suitable platform. Whether you need the simplicity of Shopify or the flexibility of WooCommerce, we will ensure you get a great fit for your needs.
Platform Customization: Each platform offers various customization options. TJ Design can help you leverage these to create a unique site tailored to your specific needs, whether it’s integrating custom checkout features, managing product categories etc.
Setup and Configuration: Beyond the design, our eCommerce web designer will handle the technical aspects of setting up your online store. This includes configuring settings, setting up payment gateways, working with you on shipping methods, and connecting third-party integrations.
Shopping Cart and Checkout Optimization
One of the most important aspects of any eCommerce website is the shopping cart and checkout experience. A well-designed shopping cart minimizes cart abandonment and increases the likelihood of completing a sale.
Streamlined Checkout Process: A smooth, intuitive checkout process can significantly reduce friction and prevent customers from abandoning their carts. TJ Design will look at your checkout flow to see that it’s as simple and quick as possible.
Secure Payment Gateways: Implementing secure and diverse payment options is crucial for building trust. We can integrate multiple payment gateways, such as credit cards, PayPal, Stripe, or Apple Pay, ensuring your customers have various ways to pay securely.
Cart Recovery Tools: Cart abandonment is a common issue in eCommerce. If you would like us to, we can look into adding cart recovery integration solutions like automated email reminders or exit-intent popups to encourage customers to complete their purchases.
Product Pages and Catalog Design
Just like a traditional brick-and-mortar storefront, online products should be presented in a pleasing manner to encourage purchases. Our professional eCommerce designer can help you create compelling, user-friendly product pages that showcase your items in the best light.
High-Quality Product Displays: TJ Design will ask you for high-quality product images and then will work to optimize them for fast loading. We will format the page to best highlight key features and benefits of your products. We may also implement zoom on your photos for a more interactive experience.
Product Descriptions and SEO: Effective product descriptions are not just informative but also SEO-friendly. TJ Design can work to create compelling descriptions for your products.
Advanced Filtering and Search Options: As your product catalog grows, it’s essential to provide users with ways to easily find what they’re looking for. Based on your needs, we may implement advanced filtering, search bars, and category navigation to simplify the browsing experience for your customers.
eCommerce SEO Services
TJ Design understands how to implement SEO best practices from the ground up, ensuring your website is easily discoverable by search engines.
On-Page SEO Optimization: TJ Design will structure your website in a way that is optimized for search engines, including clean URLs, optimized meta tags, header tags, and keyword-rich product descriptions. Keyword research is not included in initial eCommerce website setup, so we will need to discuss this with you if you need this.
Technical SEO: This involves ensuring your website has a clean codebase, fast load times, and mobile optimization — factors that significantly impact your site’s search engine rankings.
Local SEO for eCommerce: If you have a physical store, TJ Design can help you with setting up Google My Business and writing landing pages that target specific locations in your geographic area.
Mobile Commerce (M-Commerce) Optimization
As mobile shopping continues to grow, optimizing your eCommerce store for mobile users is crucial. A mobile-optimized design ensures that customers can easily browse, shop, and complete purchases on their smartphones or tablets.
Mobile-Friendly Design Approach: TJ Design will work on your website so that the mobile shopping experience — from navigation to checkout — is optimized for smaller screens.
Load Times on Mobile: Mobile users are more likely to abandon a website if it takes too long to load. We can use techniques such as image compression, lazy loading, and streamlined code to help your site load quickly on mobile devices.
Third-Party Integrations
Running a successful eCommerce store often requires integrating third-party tools for analytics, marketing, inventory management, and customer service. TJ Design’s professional designer can help you seamlessly integrate these tools without disrupting the user experience.
CRM and Email Marketing Integration: TJ Design can connect your store with CRM (Customer Relationship Management) systems and email marketing platforms like Mailchimp, Zoho or Brevo, making it easier to manage customer relationships and run marketing campaigns.
Inventory and Order Management Systems: For larger businesses, integrating inventory management systems ensures that stock levels are updated in real-time, preventing issues like overselling or stockouts.
Social Media Integration: Social media is a powerful tool for driving traffic and engagement. TJ Design can integrate social sharing buttons, product feeds etc so you can market your amazing products on social platforms like Instagram and Facebook.
eCommerce Website Security
Online security is a top priority for any eCommerce store. Protecting customer details, ensuring secure transactions, and dealing with cyberattacks are crucial elements that help you build and maintain trust with your customers.
SSL Certificates: Secure Sockets Layer (SSL) certificates encrypt data between your website and users, ensuring that sensitive information, such as credit card numbers, is protected.
Secure Payment Gateways: For WordPress / WooCommerce sites, TJ Design uses industry-standard plugin integrations such as Stripe, PayPal or Square to help protect your business and help customers enjoy a safe shopping experience.
Anti-Fraud Tools: TJ Design can implement anti-fraud tools such as CAPTCHA or two-factor authentication (2FA) to add an extra layer of security to your website.