Good photography is a must for web design!

Photography is vital to the visual look and feel of a website. The saying goes that “a picture is worth a thousand words.” This might be exaggerating a bit, but it is true that photos help to tell your brand story and make your business more relatable.

On the other hand, some websites / brands capitalize on good typography and icon graphics and achieve great success. But the big benefit to photography is that it introduces the human element to your business.

Here are some ways small businesses can harness photos on their website:

• Employee pictures – these are especially valuable for service-based businesses as it gives potential customers an idea of who they might be working with.
• Action photos – use this type of photography on your website if your product is related to healthy living or sports. Action photos can also be good for e-commerce stores selling clothing, as this gives people an idea of what the clothes look like on an actual person in motion.
• Closeup photos – a must for e-commerce stores.
• Mood photography – this is a broad category, but these photos will evoke a feeling and help to set the desired mood for your business’ overall brand.

No matter what type of photos you choose to use on your site, know that photography is an important tool that needs to be used judiciously. After all, too many photos without enough content won’t help your site with Google!

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