How fast is your website?
The perfect website…something that represents you, your company and the services or products you’re trying to sell. And it’s beautiful, right?! Yes, it’s very important that websites are beautiful and have an eye-catching and trendy look and feel. But it’s also important to realize the “need for speed” in today’s digital age. In this post, we’ll be talking about site speed and how that can make a difference in the effectiveness of your site.
The Trade-Off: Beauty or Speed?
Why does speed matter so much in web design? Page speed is crucial to an effective website because it gets your information faster to the people who want to learn more about your company. Our world expects instant answers and if they have to wait on you online, you may lose business! Check out this article that discusses page speed.
Page speed also shows your potential clients/customers that you care about saving them time and money. Yep, a lightweight website can save people money because it costs them less data to load your website. In a mobile-first world, that’s huge!
If you didn’t already have a reason to consider your site’s speed and weight, you will after hearing this…Google likes your site better if it’s “lean and mean.” In fact, speed is a ranking factor in Google’s algorithm.
But what can be done to make a site lighter and faster? Unfortunately, it’s not a simple answer. There are a number of factors that can play into website speed, including…
- Large oversized photos
- Too many scripts loading on the site
- Self-hosted videos
- Lack of a CDN (Content Delivery Network)
- Slow server or site with lots of traffic
- Potentially old or outdated plugins, themes, WordPress core
Thankfully, a website is a fluid work that can change and should be updated as time and money allows. The lesson in all of this is…keep working on your site!
TJ Design Website Work
Looking for someone to review your website to see how to improve it? Or maybe you want to create an entirely new site with a whole different look and feel? Here at TJ Design, we look forward to serving you with our WordPress web design and eCommerce site design services as well as site maintenance offerings. We also are glad to consult with you about issues your current site may have. Contact us for more information and to see how we can provide you with a custom solution!